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Spotlight Interviews

Uncorking A Story About Him: A Conversation with Mike Carlon

A Market Researcher’s Personal Take on Cannabis, Culture, and Change

Ben Caplan, MD's avatar
Ben Caplan, MD
Sep 20, 2024
∙ Paid

Dr. C: Join me for an unedited interview with Mike Carlon, a seasoned market researcher with 25 years of experience working with major brands like Unilever, Pepsi, and American Express. In this conversation, Mike shares his personal journey with cannabis, reflecting on how it has impacted his perspective, both professionally and personally. Through his unique lens as a focus group moderator and storyteller, Mike provides thoughtful insights into the evolving role of cannabis in society, the challenges of stigma, and the stories that have shaped his understanding of this powerful plant.

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